Kathryn Barry & Associates (KBA) is a firm lead by a name known in the medical device industry for Strategic Reimbursement Planning. KBA’s priority is to help medical device executives incorporate an understanding of coding, coverage and reimbursement into their sales and marketing initiatives. Our goal is to help you execute a reimbursement plan that maximizes your product’s clinical, financial and strategic value with cost-conscious healthcare providers and payers.
In 2018, every medical device executive and venture capitalist at some point must consider how their products will be coded by healthcare providers, and if they will be covered for reimbursement by payers. If so, how much? The sooner you ask yourself questions about coding, coverage and reimbursement, the better prepared you will be to seize opportunities and avoid costly mistakes. What you don’t know or don’t understand about U.S. health policy may set you up for failure. Every day, decisions from the American Medical Association (AMA), Centers for Medicare and Medicaid Services (CMS) and leading payers, such as Anthem, Aetna, CIGNA and United Healthcare, are influencing how your customers make purchasing decisions. KBA can help you understand the complexity of U.S. health policy in a way that will impact your bottomline. As healthcare providers continually adjust their strategic business plans to stay in sync with payer policies, so should busy medical device sales and marketing executives.
To customize a strategic reimbursement plan that is responsive to current marketplace dynamics, please call (203) 271-3366 for personal consideration.