Kathryn is a healthcare marketing executive with a unique background in hospital administration, nursing education and medical devices. A former Vice President of Strategic Marketing at U.S. Surgical, Vice President of Marketing Communications at Tyco International, and Principal with Medical Education Training Associates, leading its Health Policy Practice for more than ten years, Kathryn opened KBA in September 2011.
Kathryn is known for her practical interpretation of complex health policy issues and persuasively communicating the medical necessity of device-dependent innovation to cost-conscious healthcare providers and payers. Over the past twelve years as a reimbursement consultant, she has worked extensively in the areas of cardiothoracic, ENT, GYN, urology, neurosurgery, orthopedics and surgical wound care management. She has accumulated an impressive track record of success obtaining new codes, favorable medical policy decisions and reimbursement rates.
Kathryn earned a Bachelor of Science in Nursing (BSN) from the University of Pennsylvania, Masters of Science in Medical-Surgical Nursing (MSN) from Yale University, and Masters of Public Health (MPH) in Policy & Reimbursement from Yale University School of Medicine.
Office Phone: (203) 271-3366
KBA is uniquely qualified to prepare reimbursement strategies, educational programs, marketing materials, patient advocacy programs and financial “value analysis” sales tools. The majority of our services are offered to retained clients. All services are customized to meet the unique needs of the client company. As time permits, short-term projects are completed.
If customers can’t find it, it doesn’t exist. Clearly list and describe the services you offer. Also, be sure to showcase a premium service.
Having a big sale, on-site celebrity, or other event? Be sure to announce it so everybody knows and gets excited about it.
Are your customers raving about you on social media? Share their great stories to help turn potential customers into loyal ones.